All industries have been altered by technology. Many industries are driven to innovate as a result of changing consumer demands and a digital mindset. Fashion is one of the world’s largest industries, and like many others, it must adapt and innovate. As a fashion retailer, you must keep innovation in mind and rethink how you do business if you want to be relevant and maintain a strong competitive position in the market. New technologies ensure the success of your business by offering the necessary tools to help you through all of your activities, from production to customer service. Therefore, we are going to present to you the new technologies that are changing and will change fashion in the future.
One: Artificial Intelligence (AI):
AI is used nowadays by most industries to help with automation, data collection and analysis, streamlining operations, customer service, and many more. In fashion, AI can be used to give accurate predictions about new trends based on customer interactions and data. Chatbots, for example, not only provide fast responses to customers but also gather data and help in the process of analysis. If they are powered by high-tech tools, they can provide predictions based on the needs and demands of the customers. Google also developed “Project Muze” in 2016. It uses AI-based algorithms to create designs based on the client’s interests and style. Synflux, a Japanese design business, developed a project called “Algorithmic Couture.” Using 3D scans, machine learning, and software, they can design and create clothing. Their goal is to reduce fabric waste, personalize designs, and create the best experience for customers.
Two: Internet of Things
Adding sensors to clothes to provide specific information isn’t a new concept. Smart watches and glasses, for example, provide real-time data on heart rate, blood pressure, sugar level, temperature, and more. People can use smart clothes to track and measure their health. Due to its enormous potential and benefits, the IoT is expected to be widely employed in fashion in the future.
Three: Novel Fabrics
We all know the morals behind using animal leather and the impact of the fashion industry on the environment. However, many tech companies have created innovative eco-friendly fabrics. Here are some examples of these innovations:
- Modern Meadow: lab-grown leather.
- Bolt Threads: Super-strong spider silk.
- ColorFab 3D: Photochromic inks that change color under certain light.
- Google’s Project Jacquard: is a set of conductive threads that can be used to construct smidge fabrics.
Four: Augmented & Virtual Reality (AR) & (VR)
These tools can be used in a variety of ways, here are some innovative ideas:
Using VR to try on clothes:
Some stores use this to create a better customer experience. Customers can virtually try on different outfits from anywhere and anytime they want.
Virtual fashion shows:
Using VR, people can attend fashion shows or events from all around the globe easily. Decentraland Hosted a virtual fashion show last month in the metaverse. And yes, people bought virtual outfits.
AR in-store:
Customers can use augmented reality to access digital content on in-stock products.
Marketing:
Create “delightful” virtual and mixed experiences, such as an AR pop-up, dynamic brochure, or virtual reality replica of a store or boutique.
As AR and VR become more affordable, more retailers and brands are adopting this technology for a variety of purposes. This technology is currently being used by Victoria’s Secret, Tommy Hilfiger, and others.
Five: Blockchain in the Fashion Supply Chain
Using blockchain technology to provide a digital ID on a shared, autonomous database, businesses can construct end-to-end digital records For their stocks. This can help in the process of tracking stocks and inventory management. Nike, for example, released “CryptoKicks,” trademarked sneakers that would be monitored and verified by blockchain technology.
Final thoughts
\Technology only makes things better for everyone, so embracing technology will ensure your success as a business owner and create a great experience as a customer. However, employing these technologies in your firm is not easy. You need a strategy to ensure you obtain the best of it. Therefore, there are companies that provide digital strategy solutions to help you with the whole process and ensure the best results for your business.
